Nowadays, burying your head in the sand is the fastest way to destroy your business because consumers no longer approach your product by entering store or searching through a heavy computer. Instead, they tend to use more other smart devices, platforms and social media channels, all of these channels will introduce them about the products and services that they have never ever dreamed of before. So, to satisfy the demands of consumers, digital marketing should be change continuously just to ensure that the message of suppliers will reach right people. It is in December now, half of 2017 passed, we will mention in this article 5 must know online marketing trends for the second half of 2017.
- Video continues to be the rising star
The explosion and popularity of Youtube and Facebook in recent years are undeniable. As of November 2016, Facebook received over 9 billion video views daily and each day and YouTube still receives a massive amount of hits per day. This fact proves that how people love watching videos. From the experience of experts, any websites containing videos will attract more views and have higher engagement rates than the ones that consist of plain text only. They highly recommend business owners taking advantages of entertaining videos to present the information and messages; you can gain a significant amount of traffic to your site.
We suggest that a wonderful way to increase visibility and maximize your reach is using Magento 2 product video extension. This product from Netbase team on Cmsmart comes with the feature of allowing users to upload videos from variety of sources such as Youtube, Vimeo, etc.
- Content remarketing
Only about 1 to 2% of visitors decide to buy products at the first time because major of other people need more time and trust. All visitors of your site, in any ways, they are still your potential customers. In this case, let’s use remarketing and the powerful weapon is content. We have blogs, e-books, articles, and e-mails, the most important thing is how you can use them effectively, make them become a golden chance to pull customers back. It will be a great thing if you can give your visitors high-quality experience by useful and unique content when they engage with your site.
- Revolution of social media
Social media appear like a storm and it has changed the ways business owners approach targeted customers. Let’s take an example of Facebook, how it leverages your traffic and sale revenue. Just by an updated status with a link to your fan page or personal page, immediately, Facebook users in terms of your fans and friends can see, click that link and the traffic will flow in your site. Even if you have 100,000 fans on Facebook, the only way to get the majority of them to see your content is to pay for visibility. You could refer Magento extension below; they are the extensions that support social login for your site
- The dominance of mobile over desktop
The appearance of the algorithm “Mobilegeddon” in 2015 could be considered as the important milestone proving that the giant Google phase out sites not optimized for mobile. In other words, Google highly recommends a mobile-only site with no desktop counterpart. Marketing is no longer limited to time or place with mobile apps like Instagram and Snapchat.
See more: Magento Mobile Theme
- Paid advertisements
According to the basic law of economics, the increase in demand will immediately results in the increase in price, especially in the time when competition in online marketing has increased immensely. In the second half of this 2016, there is no evidence show that this trend will stop, even the prices for online advertising even higher due to more competitive environment. Turning back to the case of Facebook, The success of Facebook’s paid ads has propelled its stock price from $20 per share in 2012 to $80 per share in May 2015. The numbers will never tell lie.