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9 necessary elements of a successful ecommerce website

website-structure

An ecommerce website is made up of many components and elements, and there are many factors that can affect the operation of a website. So, in order to have a good website, we need to ensure that all elements must work well.

Through this article, i will help you know about 9 most necessary elements of a successful ecommerce website. Hope that it will helpful with you. Now, let’s go to the first one:

1/ Page speed

Consumers are willing to only give a few seconds for a page to load before they skip to another one. Examples from Walmart and AutoAnything, Walmart shows that their site (Walmart.com) experienced up to a 2% conversion increase for every 1 second of improvement, the website Autoanything.com cut load times in half then it experienced a 13% increase in sales.

Low page speed not only increases the bounce rate, but it also diminishes the customer’s trust in your brand. Look at the stat.

The perfect time that websites should be loaded is 3 seconds or less. But only 14% of the top 100 retail sites can do that.

2/ Page size

The page size is measured in kilobytes. It includes all elements on a page (images, JavaScript, CSS). Website with smaller page site will load faster.

Page size and complexity typically correlate to slower load times. The median top 100 page is 1354 KB in size and contains 108 resource requests (e.g images, HTML, 3rd scripts).

In the past 2 years, the median number of resources for a top 100 ecommerce page has grown by 26%, from 86 resources in Spring 2013 to 108 resources in Spring 2015.

According to latest research both eBay and Walmarts have made an impressive performance comback – with each site’s home page rendering primary content in fewer than 3 seconds.

Compress images: yet 43% of the top 100 retail sites fail to compress images. Only 10 received an A grade for image compression.

Page size: images typically comprise between 50% to 60% of a page’s total weight, making them fertile territory for optimization.

3/ Reviews & Testimonials

One of the most effective techniques you can use on your ecommerce site to increase the confidence of buyers is ‘social proof’. The ability for customers to provide ratings and reviews on products has the potential to increase average order value.

Chico’s brand “White house | Black market” saw a 300% increase in revenue per visitor since implementing Ratings & Reviews and Questions & Answers.

  • 61% of customers read online reviews before making a purchase decision.
  • 63% of customers are more likely to make a purchase from a site which had user reviews.
  • Approximately 46% of online users use social media when making a purchase decision.

Read more: 25+ Tricks to Increase Conversion Rates of Ecommerce

4/ Live chat widget

According to an Econsultancy report, live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.

Often times people have questions that may not have ben answered in the product description or in the customer reviews. If you force them to guess, or leave them wondering, they are going to leave and find the answer to their questions elsewhere.

5/ Product videos

Visuals work much better than text when it comes to conveying a message. Many ecommerce sites are using videos in different ways to improve customer understanding of their products as well as make their content more engaging and intimate.

SixPackAbsExercises.com, a VWO customer, A/B tested videos on the sales, page which resulted in increased conversions by 46%.

Videos also help the customers to gain a more intimate understanding of product look as well as functionally. Video transcripts not only ensure that viewers with hearing disability can access your video content; it also improves the SEO for that video.

6/ Responsive design

Responsive web design: a single URL site configuration that enables content providers to dynamically adjust content to fit the screen of any internet enabled device.

Only 22% of marketers say they’re ahead of the curve when it comes to responsive design. 29% say they have “average” experience, 23% say they’re behind the times and 4% say they’re hopeless.

7/ Mobile compatibility

People want to shop while they are on the go; it’s been proven time and time again. If your website is not compatible for mobile, you will have a hard time pleasing your customer.

48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring.

62% of companies that designed a website specifically for mobile had sales increased.

8/ Reliable shopping cart

Reliable shopping cart can improve the shopping experience for your customers and simplify your job. Shopify offers more than 70 payment options including PayPal, Bitcoin and iDeal. The store checkout can be configured to show in any of 50+ languages. With shopify you can also easily manage shipping rates and taxes for your products.

9/ Onsite search

Once a user has made it to your site, it is important that they can find what he or she needs. There are 71% of buyers would purchase more from a website if the process to browse and purchase were easier and more convenient.

Source: truconversion.com

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