Home » Best Magento Extensions » How To Create A Perfect Checkout Process ?

How To Create A Perfect Checkout Process ?

checkout-ecommerce

Revenue is the most important goal of an ecommerce website. There are many factors that affect the business performance of an ecommerce website. Checkout is the final process of completing a purchase online. But now there are many website owners, who own e-commerce site is not fully understood the importance of checkout process.

There are some statistics that we need to pay attention:

  • 68% of all ecommerce visitors abandon their shopping cart (Statistic from Baymard)
  • $4 trillion is the value of abandoned merchandise and 63% of this is potentially recoverable

And according to a VWO ecommerce survey, there are the reasons why do people abandon carts:

  • 28% unexpected shipping cost
  • 23% having to create a new user account
  • 16% not ready to buy yet
  • 13% payment security concerns
  • 12% poor user experience
  • 8% failed to find a coupon code

So how to create a perfect checkout process?

Here are some suggestions from ecommerce experts which i think that it will helps you to build a powerful checkout process for your ecommerce store.

Login & Guest checkout:

  • Make it easy for existing customers to log-in and make it clear on how to retrieve forgotten passwords
  • Don’t force registrations, give shoppers the option to create an account or to checkout as guest

Registration form:

  • Keep it simple: avoid asking for unnecessary information simply for marketing purposes
  • Visually indicate any errors or missing fields to help people know exactly what needs fixing before moving on
  • Prefill where possible: set input fields to “autofill”. Request postcodes first to help find address details
  • Test your pages: the most effective structure will depend on your product and audience. You can use A/B test to see what works well

The shopping cart:

  • Display cart details helps can shoppers review their cart, as they would in store
  • Have the option to change the quantity or remove items
  • Include the final price for customers and don’t supprise shoppers with hidden fees such as tax & shipping cost
  • Include a photo, 92% of shoppers say visuals are the top influencing factor that affects their buying decision
  • Allow items to saved for later and retarget “Window shoppers” later with discount, 54% of shopper say they would purchase product left in their carts if offered again at a discounted price

Billing and shipping:

  • Give multiple shipping time options and set the cheapest as default
  • Give descriptions and input examples: the clearer the instructions, the faster transaction
  • Consider free “Store pickup”: use the customer’s post code to look up availability
  • Shipping address same as billing: Customer won’t have to enter details twice

The payment:

  • Allow for different payment options: Paypal is especially good on mobile when manually inputting credit or debat cards can be tiresome. In fact, providing payment options can recoup 30% of sales by customers that abandon the process when cards are declined
  • Omit “Cart Type” option: this can be automatically highlighted using the first 4 characters of the card number
  • Include visual cues of security: test different secure shopping certificates, logos and locks to see which instils the most trust

Summary and confirmation page:

  • Send a confirmation email: avoid sending it from noreply@companymail.com. A real email that can be picked up from customer support staff is better
  • Provide contact details: let the customers get in touch in case they’ve made a mistake
  • Offer guest customers the option to sign up for full account, now it’s perfect time to offer registration
  • Make the page easy to print: have a PDF version of the page that’s automatically available

Tip: Magento one step checkout is the extension for Magento website, it can help website owners to simplicity the checkout process. It replace the complicated default checkout feature of Magento by a new and simple checkout page.

See more info at: One Step Checkout Extension – The complete checkout solution for Magento Store.

 

Check Also

Magento 2 product video extension

Start video marketing with Magento 2 product video extension

There is undeniable fact that, almost recent years, product videos have dominated marketing field and …

CLOSE
CLOSE