What is Vtiger CRM?
Vtiger CRM is a web-based and 100% open source CRM system. If you are owner of an enterprise and you have so large management system, Vtiger CRM is so suitable due to its enormous flexibility, functions and modules.
Vtiger CRM was first released in 2004 by Indian programmers from SugarCRM. Just within a short time, it has inspired to enthusiastic developers to make it become mature and stable system. Vtiger was built based on the PHP server language and use preferably MySQL for database but PostgreSQL or Oracle will still be acceptable. New features or modules can be developed or enhanced easily by using your own or external PHP programming know-how. It can be said that enterprises are being taken advantages like unlimited possibilities for connecting almost any existing software architecture from Vtiger CRM with a lower initial investment. In detail, Vtiger CRM allows users to enter, manage and process database records via any web browsers. Unlike other CRM system available on the market, Vtiger CRM brings you full A to Z solution. Moreover, Vtiger also offers connectivity to various other software systems in the existing software architecture.
Why is Vtiger CRM popular and ideal choice?
- Low ownership cost
- Highly customizable
- Active community
- Easy to be integrated with Third-party
- Easy to export and import data
- Project Management
- A complete process oriented solution
- Reports and Analysis Tools.
How can you optimize your CRM system?
- Make it simple.
The is one misunderstanding that implementing a complicated CRM system will offer employees full functions to use; however, the fact is opposite. That CRM will track too many pieces of information, which will never be a great idea. An ideal CRM system just needs: Prospect information, when and what was talked about last, follow up date/reminder and action, who it is assigned to, and what is the dollar value of the opportunity.
- Integrate and be synchronized to other company systems.
Database should be synchronized among Magento store and CRM system. CRM system should be easy to import and export data. If you isolate your CRM system as an island, it will much less impactful.
- Train about CRM system over and over again
After you implement CRM system, employee cannot immediately understand and use it. Let’s spend time to train them about it, show them how to use as clearly as possible. Identify people that are “super users” and can be advocates for the CRM system. Give rewards for employees that use it most effectively.
- If the activity isn’t in the CRM system, it never happened.
You need to treat their CRM as the only repository for history. No one gets credit for anything if it is not written about here. Every executive in the company needs to use it too.
Optimizing all functions to make sure you can get real data from CRM system like How many sale revenue have Sale department achieve this week, What has Employee A done? etc.
Overall, CRM system can be considered as a valuable that every company should implement. It contributes a lot for your long term plan.
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