Video is insanely popular. However, there aren’t many businesses use video for their ecommerce strategies. In the past, using product photography is a great way to show off your products. But today, if you want to take your ecommerce business to the next level and blow past your competition, you can’t ignore the use of product video.
Why is Product Video so Important for Ecommerce?
According to Marketing Sherpa, 64% of website visitors are more likely to buy products on an ecommerce website after watching the product’s video. This fact shows that video can help you improve conversion rates dramatically by providing customers as much information as possible about the products. The product videos will help customer understand your product more deeply and more details.
Although we also can provide product information by using copywriting, images or user reviews but videos still have more advantages to demonstrating a product and its benefits to consumers.
Below are the other reasons explained why you should use videos for your online store as well.
Google Loves Video
When you searching on Google, the search results will display all results which include image, news, map, video and other mediums, it means that you will have more chance to ranking. There is a research shows that Google favors and prioritizes the websites which having video, especially the product videos.
Today, uploading video to Youtube (Youtube is a video-sharing website which has billions views daily) is a great and useful way to promote your products and brand. In addition, it will give you a great chance to get better ranking in search engine.
Video Is More Sharable & Clickable
With me and many other people, videos are always more attractive than a simple text or image. In fact, there are many studies show that people are more likely to share videos than text pages. Moreover, the video thumbnail is where users tend to click more than the other multimedia element or something with no visual.
According to research by emarketer, adults in the US will spend an average of 5 hours, 31 minutes watching video each day this year. So, video is becoming an effective tool to convey information that retailers should not ignore.
In fact, there are many visitors like to watch video because it takes little effort compared with reading long product descriptions and posts. Video will allow you to engage an audience whom may dismiss the information if it’s a long text.
If a Picture is Worth 1,000 Words, than…
Videos can convey an incredible amount of information very quickly. Providing your product details via video will give your customers much more information. 1 minute of product video can convey fully information instead of spent 5 minute or longer to read all description by text. It is also possible to strike an emotional chord and subconsciously tell customers how they should feel about a product.
Magento Product Video Extension
Product videos extension for Magento allows admin easy to upload any videos from many source as YouTube, Vimeo or from your computer to Magento product page.
Apart from product images, you can help clients to get closer approach to your product by adding more videos. Product Videos is an extension that enables the videos to appear in a nice and professional manner. ..