In our today society, Magento is the giant among the market of e-commerce platform. Because it is so popular and friendly so Magento usually comes as the first choice for business owners. However, using it is simple but how can you make this giant become your close friend, support your business will be a long journey. In this article, I am so glad to give you great tips when setting up one E-commerce from Magento.
1. Say NO to Duplicate Content
There is a serious misunderstanding that setting the same contents in different categories will make your business website become SEO friendly. I can affirm that this is absolutely wrong. Why? Google never highly appreciates duplicate content. So you can avoid duplication by doing follow those steps: System -> Configuration -> Catalog -> Search Engine Optimization and set Canonical Link Meta Tags for Products and Categories to Yes
2. Generating a Google Site Map
You should never downplay the role of Google Site Map because it will help search engines navigate your website more quickly and easily. Just imagine your website as the building, a site map will be the blueprint that informs search engines exactly where everything is located. You can generate a Google site map by:
- Go to Catalog -> Google Sitemap -> Add new
- Type sitemap.xml in Filename
- Fill out with the directory on the server in Path file so the sitemap.xml file is saved.
- Select the store view you set up the sitemap in Store view
- Save and Generate
3. txt File
If you want the search engine to index your site, let’s do it.
System -> Configuration -> Design -> Default Robots -> INDEX, FOLLOW.
Metadata includes keywords and meta description, they tell Google about your website:
Keyword: remember to add at least 5 keywords related to the content or your business
Description: Content is King and consider it as the employee and tell this employee as much as you can about your company.
5. Smart devices optimization
Nowadays, the number of smart devices users exceed far beyond the one who uses the desktop so we cannot ignore the importance of these technologies to the development of the economic. They allow people to go online shopping whenever and everywhere. As a result, you should make sure your site is friendly with those devices because a poorly optimized site can greatly harm the performance of online stores in Google searches.
You can refer Magento mobile theme – a tool helps your site be friendly with smart devices.
6. Adding a Blog to Your Magento Store
As I mentioned in part 4, Content is always the King, so let’s bring your site to a higher level, make it more valuable with interesting content. An ideal choice is using Blog, you post content related to your business, your site will get more share and traffic. Remember to keep updating your Blog as soon as possible.
You can refer the Magento 2 Blog extension from Netbase tea, that is the great extension if you want to generate a great blog for your site
7. Product Ratings and Review
There are both sides to this function. If your business is great, there will be good reviews, high ratings and Google like this. However, if customers rank your site low, it will affect your business a lot.