We’ve been hearing it for years. Marketing predictions in every corner of the internet have been dubbing video the most important emerging trend in marketing since 2012. But video marketing isn’t an emerging trend anymore — it’s here. Today, videos are a vital component of every eCommerce brand’s marketing strategy. And for good reason.
If you’re still hesitant to jump on the video train, you’re not alone. Let’s talk about why product videos are so important for eCommerce and how you can start small with video marketing today.
What can product videos do for your store?
Sometimes, trends in marketing are just that: trends. They appeal to marketers’ shiny object syndrome and lack staying power — because they’re more trendy than they are effective.
Product videos aren’t like that. We hear about them year after year because they offer serious benefits for eCommerce stores, but they continue to be underutilized by eCommerce marketers. Don’t believe me? Here are just a few of the ways product videos can boost your store.
Give Customers a Better Sense of the Product
One of the number one barriers to purchasing online is that customers can’t actually touch the product. Without being able to pick it up, turn it around, or try it on, there’s a level of uncertainty that customers have to overcome in order to shop online. As an eCommerce seller, the more you can do to mitigate that uncertainty, the more sales you’ll win.
Product videos give your customers a way to have a better view of the product you sell. Even they can’t touch your products but they still fell more trustable when seeing someone else do it. Through your video, your customers can get a better idea of the product than photos can.
Position Products in Your Customers’ Lifestyles
Positioning your products in customers’ lives is one of the most effective ways to boost sales. Video gives you the power to transform a product from just something to buy become an actual part of the customer’s life.
Instead of a pair of brown leather boots, customers see the shoes they’ll wear apple picking with friends. Instead of a $120 price tag, they can see all the different ways they’ll wear those boots — all the outfits they can make and all the things they can do in them.
Build Trust in Your Brand
On top of helping customers get to know the individual product better, product videos can help to build trust in your brand as a whole, too. For one, high-quality, professional videos tell customers that your brand is legitimate and well-established.
Product videos also tell customers that your business is invested in providing top-notch customer experiences. You’ve taken steps to help them see and understand what they’re buying upfront. Explainer videos say you want to ensure customers get the most out of your products. User-generated video content shows that you appreciate your customer’s feedback.
Hold Customer Attention on Social Media
Videos (and product videos, in particular) have are common on social media in the last few years. From Tasty recipe videos to Instagram story ads, video has opened the floodgates and expanded what social media advertising means for eCommerce brands.
In other words, traditional text and photo-centric social media posts, you’re limited in how long you can hold consumer attention. Video changes that, enabling you to draw customers in and own a larger piece of their time and attention—something that’s become increasingly difficult as social media platforms refocus on content from friends and family over brands.
What extension can help you upload video products?
Above all, you might know the power of Video Product, but how to put it in your eCommerce site? It’s showtime for Product Video Extension for Magento 1 and Product Video Extension for Magento 2. With these two extensions, you can add multi-videos and images to describe your products. It can bring a great effect to increase your revenue. Here are some outstanding features of these two extensions.
- Add or upload multi-videos and images
- Allow upload different video source
- Youtube API usage
- Upload video from front-end
- Manage all videos in back end
- Multi-display types
- Rating video
- Options for thumbnail slide display
- Customized thumbnail dimensions and images
- Cross-browsers compatibility
- Customize video play icon display
- Allowing config video file size
- Playing video with pop-up window or media block
- Admin can easily enable/disable an extension
- Zoom plugin
- Approve uploaded video in pending video
There is more and more powerful Extension that can help you to boost sales. Please visit CMSmart for more detail
Thank for reading!!!
Sales Consultant Manager
Phone/ WhatsApp: +84 355 993 306